October 19, 2021

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Google Cancels 2021 April Fools’ Working day Pranks Simply because of Pandemic

3 min read
  • Google is canceling its April Fools’ Working day pranks this 12 months, Insider has learned.
  • It is really the second yr in a row the firm has accomplished this, and it cited the COVID-19 pandemic.
  • In previous decades, Google introduced fake designs for a Mars settlement and a human-animal translation app.
  • See more tales on Insider’s business enterprise website page.

Google is canceling its April Fools’ Day pranks for the next yr jogging because of the pandemic.

In an inside email to professionals previously in March noticed by Insider, the look for-engine big stated the company would “pause the jokes” in gentle of the hardship and disruption triggered by COVID-19 more than the previous 12 months.

The firm’s April Fools’ Working day pranks have historically been really elaborate affairs that have grow to be the stuff of tech legend — such as a spurious system for a human settlement on Mars, a treasure-hunt choice on Google Maps, and “Google Translate for Animals.” (Gmail by itself was introduced on April Fools’ Working day in 2004, though not as a prank.)

But as the COVID-19 pandemic swept the globe in early 2020, Google determined to halt any pranks that year, Insider initial noted, a shift it has preferred to repeat.

“All over the past year, I have been so motivated by how practical our merchandise, applications and persons have been during humanity’s toughest periods,” Marvin Chow, Google’s vice president of global promoting, wrote to employees before this month in an email received by Insider. “We’ve performed it with sensitivity and empathy, reflecting the assortment of demanding encounters so several are suffering from globally.”

He included: “As you will remember, previous year we created the conclusion to pause our longstanding Google custom of celebrating April Fools’ Working day, out of respect for all these battling COVID-19.

“With considerably of the earth still grappling with really serious troubles, we experience we ought to yet again pause the jokes for April Fools’ Day this year. Like we did final calendar year, we ought to carry on to locate acceptable methods to deliver moments of joy to our consumers all over the calendar year (e.g. Doodles, easter eggs, and many others.).”

When reached for comment, a Google spokesperson shared a statement from Chow that reiterated his electronic mail to personnel.

Some of Google’s past pranks have landed the corporation in scorching drinking water. In 2016, it included a “mic-drop” button to Gmail that inserted a GIF of a Minion character from the “Despicable Me” movie franchise into e-mails prior to sending them. Google hastily retracted the prank right after quite a few people complained of accidentally urgent it and including the comedic graphic in wildly inappropriate do the job e-mails.

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