In early April, the Ardonagh Group’s retail system, Atlanta, discovered its acquisition of telematics broker Marmalade and today’s announcement of its arrangement to obtain assets of Be Wiser shows the business enterprise is trying to keep up that momentum. Atlanta has signed an settlement to obtain specific trade and assets of Be Wiser, a personalized traces insurance policies broker with around 100,000 dwell policyholders across motor vehicle, van, bicycle, vacation and household insurance plan with Feefo Platinum Trustworthy standing.
Upon completion of the offer, the Be Wiser manufacturer will function in Atlanta together with Swinton, Autonet, Carole Nash and Marmalade and it is the intention that 189 Be Wiser colleagues will transfer to Atlanta.
Atlanta CEO Ian Donaldson stated that the offer is a excellent possibility for Atlanta to complement its present makes and businesses by bringing an recognized, very well-beloved and a great deal-revered brand name into the business. He mentioned that Atlanta will purpose to supply electronic investment and the power of its insurance company relationships to assistance Be Wiser’s long term advancement and success.
In the meantime. Be Wiser Insurance CEO Jeff Brinley stated: “It is fantastic that the Be Wiser model will now be in a position to proceed to increase and prosper with obtain to the massive assets and knowhow available within Atlanta.”